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Web feeds (RSS or Atom) are popping up all over the internet now; usually associated with an orange icon and the word 'Subscribe', also 'XML', 'RSS' or 'Atom'

A feed is web based content (text, audio or video) published in a standardised format that you can subscribe to using a feed reader (also know as a news reader). Online feed readers are becoming very popular because they require no software installation and can be accessed from anywhere using a browser. In fact most browsers like IE7 and Firefox have integrated RSS feed readers; this makes it very easy to subscribe to feeds as you surf the web.

Subscribing to feeds allows you to aggregate information from multiple sources into one place. It's a bit like creating your own personal online newspaper; you select the content you're interested in and view it when you're ready. A feed subscription is dynamic, so you'll receive updates automatically when they're published, ensuring that you're always viewing fresh content.

Choose your Feed Reader using FeedBurner (Google, My Yahoo, Windows Live etc)

View the Feed and subscribe in your browser:
www.onlineshoppingaustralia.com.au/rss.xml