Top Designers Share Online Shopping Stories at Vogue Night

Australian designers who attended the Vogue Online Shopping Night event at the Sydney Shangri-La Hotel this year shared some of their favourite online shopping stories with one another. Some of these anecdotes included a quest to find a special dress for a beauty pageant, a late night shopping spree for shoes, and sharing the fun of online shopping via Facebook.

According to designer Elke Kramer, online shopping is best done late at night after enjoying some wine. According to Kramer, she sometimes ends up getting packages delivered which she can’t even remember purchasing, like some expensive shoes from Marni. In another tale, designer Leona Edminston was contacted by a contestant in the Miss Teen Iowa pageant, who was looking for a specific dress which was sold out. She found the designer on Facebook and requested outfits for her Miss Teen America campaign.

Designers like Nicky Zimmermann, Fleur Wood and David Bush noted that the convenience of online shopping and 24 hour availability were some of the most attractive things about buying online. According to Bush, the online shopping experience is stress free for him. His first purchase was a Collette dress for his niece. He also said he would be doing his Christmas shopping on the net this year.

Designers like Eva Galambos enjoy shopping online for shoes. Eva admits that she is obsessed with shoes, especially since they don’t focus on shoes at her design studio. Online shopping is perfect for busy working moms like Eva because it offers 24/7 convenience. Other designers like Melanie Greensmith and Akira Isogawa noted that e commerce has benefited their stores because it has brought them more international customers.

The Vogue Online Shopping Night which was held on November 30th was the perfect excuse to spend a fashionable night in. With online shopping you get to skip the crowds at the mall and enjoy free shipping on some of the most popular brands in the country. Anyone can get in on the fun of online shopping night with a little preparation.

In order to optimise your online shopping time, you should do some pre-event prep by studying up on the hottest trends. Then check your wardrobe for any major gaps and decide what you need to update. For example, if your work wardrobe is getting dull you can spice it up with a new dress from Leona Edminston. On the other hand, a great necklace by Elke or a glamorous gown from Josh Goot may be the perfect pieces to refresh your party look.

Vogue’s Online Shopping Night featured many of the hottest Australian fashion labels, and there were some great discounts of 20 to 50% being offered to celebrate this special event. Online shopping night allowed fashion lovers to enjoy generous discounts while chatting with designers online.

There were also Facebook and Twitter feeds live from the event hub at the Shangri-La Hotel. The designers from Ginger & Smart were the first to join the fun on the social media scene, followed by model and designer Gail Elliott, Fleur Wood and Kym Ellery. Designer Akira Isagowa was also offering custom key rings for those shoppers who spent at least $500. There were some great offers from designer beauty brands as well.

Find out more about the Vogue Online Shopping Night with the links below.

Vogue Australia – www.vogue.com.au

Vogue Online Shopping Night – www.vogue.com.au/vogue+online+shopping+night