The Grand Social Online Marketplace

Have you ever been frustrated by the lack of outstanding Australian online fashion stores? Jean-Claude and Nick were so annoyed by this problem that they decided to build their own online store from scratch.

The Grand Social online marketplace in Australia is expanding their operations globally and showcasing the best Australian and New Zealand designers to an international audience. The founders of The Grand Social, Jean-Claude Abouchar and Nick Gower, came up with the idea after getting frustrated in their attempts to build fashion e-commerce sites for other companies. The duo had been working together and building sites for other businesses which had no staying power.

They realised that the high failure rate was due to the fact that many high fashion designers were naive about the best ways to harness internet technology to boost their online sales. They knew that there could be a better way of doing things and decided to apply their marketing and design skills to launch The Grand Social.

Gower and Abouchar realised that Australian and New Zealand designers needed more than just an online marketplace to showcase their fashions, but also required technical advice and expertise in order to achieve the best sales results. They decided to work closely with each designer in order to showcase their items in the best light and help boost their sales.

Shoppers who purchase an item from a designer boutique on The Grand Social are not paying a higher price for the service. It is no different than if they were buying the item directly from the label, but the choice is greater than it would be in a brick and mortar boutique. The designers on The Grand Social feature a broad selection of hard to find items online, including samples and one offs which are simply not available in store.

The Grand Social features some of the greatest cutting edge fashion designs which reflect the unique perspective of Australian and New Zealand designers. This online marketplace is expanding their reach through multi channel marketing as well, including a new partnership with Australian mall giant Westfield. The partnership means that shoppers can now purchase designer fashions from The Grand Social via the Westfield.com.au website.

Those who love designer fashion will find that The Grand Social is a choice online destination for all their fashion needs. Exciting designer labels which are featured on The Grand Social include Stylestalker, Bec & Bridge and Edgy. In addition to designer frocks, shoppers will also find a wide range of accessories, jewellery and much more. The price range for these designer items is typically between $100 to $500 for swimsuits, dresses and shoes. Check out The Grand Social online fashion store with the links below.

The Grand Social – www.thegrandsocial.com.au

Westfield Partnership with The Grand Social – www.westfield.com.au/…