Sass & Bide Opens New Online Fashion Store
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For online shoppers who enjoy quirky fashion and over the top styling, you’ll be excited to know that the Australian fashion label, Sass & Bide has recently released their online store just in time for Christmas.
Australian designer fashion house Sass & Bide is hoping that their new online store will be a big hit this holiday season. The company is encouraging its customers to shop online as part of a new strategy to boost sales through the launch of their e-commerce platform. The company hired the online marketing specialists WeAreDigital to create the new site, which will highlight the latest Sass & Bide collections and enable online shopping as well.
There will be plenty of exciting extras available for fans of the brand on the new site, which the company hopes will attract the younger generation of shoppers to make the website sales outperform the store sales. This focus on online shopping is no surprise, given the fact that Australians are turning to e-commerce en masse, causing retail sales at brick and mortar stores to suffer as a consequence.
Sass & Bide has become internationally acclaimed for their over the top, quirky approach to high fashion. The new online store is the latest accomplishment for the company which was founded by designers Heidi Middleton and Sarah-Jane Clarke in 1999. Since that time the label has launched two unique denim lines which became very popular. It was less than two years before the company expanded beyond denim into a wide range of ready to wear fashions.
What began as an underground trendsetter brand in Australia has quickly gained popularity in the US, Asia, Europe and the Middle East. The company has relaunched their e-commerce site with a whole new look and feel which is designed to reflect the company’s unconventional style and boost its multi channel growth strategy.
The Sass & Bide online store has been completely redesigned to better harness the potential of online retail sales and make the site more stable, efficient and fast. This redesign ensures that the site keeps pace with the latest technological developments and the demands of customers who expect a cutting edge brand to feature the latest online shopping bells and whistles.
This includes, of course, a better mobile shopping experience as well. The company is viewing their digital sales as not only a channel to drive online purchases but also as a way of encouraging more people to shop in store. They hope to accomplish this by providing the right blend of commerce and content to create a meaningful brand experience online.
Sass & Bide selected the WeAreDigital agency to design their new online store based on a competitive bidding process with a number of undisclosed agencies. Earlier this year, Myer announced that it has paid over $40 million for a controlling stake in Sass & Bide, which is one of the founding brands and top sellers in the exclusive David Jones fashion group. Myer plans to roll out the Sass & Bide brand to 30 stores initially, followed soon by a roll out to additional stores.
Myer plans to stretch the brand into designer accessories like sunglasses and perfume as well. The acquisition by Myer represents a more aggressive approach to securing a top fashion performer than their typical tactics. This move sparked instant speculation in the industry about the future of the niche brand’s independence, although Myer executives apparently deny that they will force any changes on the company.
Use the link below to visit the new Sass & Bide website
