Happy Online Shoppers

A new study shows that online shopper satisfaction is rising, and happy online shoppers are 73% more likely to purchase products, and 72% more likely to recommend them.

An article on CNET News references a new study from ForeSee Results, highlighting a 5-point rise in satisfaction levels for the top 100 online retailers in the USA.

"Among the 100 e-tailers, Netflix came in first with a score of 87--two points higher than last year. Amazon took home second place for the sixth year in a row, with 86 points. Avon.com and Apple tied for No. 3, with 83 points each. (Apple's score was eight points higher than last year.) And Barnes & Noble tied for No. 5 at 82 points with Keurig.com, LLBean.com, QVC.com, and Vitacost.com."

Apple takes out the top spot in the computers and electronics vendors category, with an 11% increase over last year. This really doesn't surprise me, because I've only been an Apple customer for the last 12 months, and have been mighty impressed with their online store and customer service in Australia.

"The state of the economy really forced e-retail to step up their game," Larry Freed, CEO of ForeSee, said in a statement. "Since so much of the financial downturn was out of their control, companies turned to those things they could improve, and now they are reaping the benefits. Customer satisfaction is not a byproduct of a healthy economy. Instead, a healthy economy is a consequence of satisfied customers."

According to the study, there are many factors that lead to happy online shoppers, and they include fair and competitive product pricing, variety and availability, plus a user-friendly website with a focus on accuracy and quality of information.

Verified Store Page: Apple Store Australia

Verified Store Page: Amazon.com